Industry baseline
$22.50
per door / year
For multifamily owners & operators
Where speed becomes ancillary revenue.
Your product. Our speed. We run the post-approval motion that turns signed rev-share agreements into activated revenue — on text, with a real agent, inside the first 24 hours.
3–5
Rev-share agreements
the typical operator has signed
the typical operator has signed
1 in 3
Approvals that never
activate ancillary
activate ancillary
72h
Window when applicant
intent is highest
intent is highest
0
Extra headcount
from your team
from your team
The opportunity
Every approved applicant is an unrealized P&L line.
Between lease approval and move-in day, a multifamily operator has the warmest, highest-intent audience they will ever own. Most communities treat that window as paperwork.
Internet plans go unsold. Renters insurance gets a forwarded email. Security-deposit alternatives never get explained. The contracts are already signed. The rev share is already negotiated. What's missing is the motion that activates it — a real person, on text, in the first 24 hours.
Kinetik runs that motion, in the thread, until the services are live.
Our thesis
Ancillary revenue is a take-rate problem.
Not a product problem.
The products you sell today already convert at industry-leading rates when the conversation happens with a real person, in the channel they actually use.
No new SKUs. No new software. We're here to recover the revenue your handoffs drop.
— Take rate, not tooling.
How we help
Three things, done well.
— 01
Lift the take rate.
We raise the percentage of applicants who activate every ancillary product available to them — internet, insurance, deposit alternatives, and anything else on your menu.
— 02
Real people, personal.
Every conversation is run by a senior Kinetik agent, not a chatbot. We meet each applicant where they live — in a text thread — and tailor the offer to their lease, building, and budget.
— 03
Sell ours or yours.
Our marketplace products come with a revenue share, baked in. Or we sell the partners you've already chosen — on your existing terms. Your stack, our motion.
The window
We engage the moment approval hits.
The post-approval window is short and the applicant is more reachable than they will ever be again. Kinetik runs the whole conversation — from first text to activated service — and reports back weekly.
— 01 / 0–4H
Application approved.
The applicant is at peak intent. Their inbox is already filling up with forms. The portal is the wrong place.
— 02 / WITHIN MINUTES
Kinetik opens a text.
A senior agent reaches out by name, on SMS, and stays in the thread for any reply — typically inside two minutes. We walk through every available ancillary product as the resident has time.
— 03 / BEFORE MOVE-IN
Lease signed, services live.
The resident walks in with internet active, insurance bound, and deposit covered. Your team did zero extra work.
Where we are today
The take rate, in market.
Live across a RealPage-managed deployment, roughly 10,000 doors. Every approved applicant gets a senior Kinetik agent on text — typically inside two minutes.
January
58%
1,710 leads · 989 orders
February
62%
1,884 leads · 1,171 orders
March (est.)
57%
1,702 leads · 975 orders
April (est.)
107%
471 leads · 506 orders w/ carry
Blended take rate: ~59%. Industry benchmark: 15–25%.
The math
What every door is worth.
→
With Kinetik
$54
per door / year
=
+140% per-door lift
$2.7M
run rate · 50K-door portfolio
~$200
Average ancillary revenue per activated product, blended across deposit, renters insurance, and internet & utilities.
60%
Approved applicants who activate. Industry baseline runs ~25%. A 2.4× lift on the same approvals.
$540K
Same portfolio, same approvals — more activations close.
$54
Multiply by your door count. That's your annual incremental.
Estimate your revenue
Run the numbers, on your portfolio.
Pick the products you'd run with Kinetik, drop in your unit count and annual turnover. We use the take rates and per-activation economics from our live deployments — your real numbers will vary.
doors
%
With Kinetik 60% take rate
$0
annual ancillary revenue — your share, after Kinetik rev share
Industry baseline 25% take rate
$0
estimated annual revenue without Kinetik
Incremental with Kinetik
+$0 / yr
Per-product breakdown · with Kinetik
Per-activation values reflect your 35% share of gross product revenue. Take rates (60% with Kinetik, 25% industry baseline) are blended averages from live deployments. Actual portfolio results depend on lease mix, applicant profile, and product availability in your market.
A 90-day pilot
Pick one portfolio. We do the rest.
— 01 / Scope
One sub-portfolio. 90 days. No lock-in.
Pick 1–5 properties. We engage every approved applicant on the products you select.
— 02 / You provide
PMS access. One half-hour weekly.
Read-only feed of approved applicants. Plus a 30-minute sync with your ops lead.
— 03 / We deliver
Activated services. Plain-English readouts.
Live SMS activations per product, plus a weekly report on every metric that matters.
Performance pricing, paid on activated services. Cancel anytime. Client-friendly terms.
Request a pilot